Trend Forecasters Examine Data on Handbag Brands, Get Bizarre Results

Hermes

Handbag Trend Forecasting

Applying algorithmic logic to fashion is tricky at best; Google itself has failed publicly at predicting what stylish shoppers might like to buy, and a recent report from trendcasting duo Credit Suisse and NetBase makes me think they might not have quite figured it out either. According to them, Hermès is the brand with the worst online momentum for its handbags, and Ralph Lauren is the leader of the pack. Huh?

According to Vanessa Friedman at the New York Times, NetBase and Credit Suisse scoured data from online chatter about handbags (more than a little of which was from our PurseForum, I’m guessing) to see which brands’ bags were talked about the most, as well as whether the comments were negative or positive. The study makes no distinction between premiere designer and contemporary brands; Hermès and Chanel are ranked right along with Kate Spade andCoach, even though brands at such disparate ends of the price spectrum have very different customers who not only behave differently toward fashion in general, but use the Internet for shopping in very different ways. Some extremely important accessories brands, like Céline andGivenchy, are missing entirely.

The study cites the fact that 22% of the online comments made about Hermès are negative as source for concern, but for a brand with such a slim market, what does that mean? I see commenters and Forum members regularly ding Hermès for its high prices, which are a mark of exclusivity that actually attracts more customers from the brand’s target market. Presumably, that negative chatter got grouped as harmful to the brand, though, because there’s no indication that the data scientists had any method for determining whether or not the comments came from a member of the brand’s potential customer pool.

Similarly, it seems plausible that buyers of extraordinarily expensive handbags that are marketed as the finest in the world would have exacting standards for their purchases, far more so than someone might expect for a bag that cost a couple hundred bucks, which could cause great gnashing of teeth when a product or buying experience isn’t up to those elevated expectations.

And that’s just one brand of the many that Credit Suisse and NetBase tracked. Elsewhere, it found that Calvin Klein bags had among the strongest momentum, despite the fact that most bag consumers aren’t even familiar with its high-end line and the vast majority of major luxury retailers don’t carry it. You can check out Friedman’s full examination of the study, which is similarly dubious of the raw data’s findings. Statistics are great, but if they’re examined outside the context of the industry they’re meant to measure, a lot of the value ends up lost in translation.

Tag: Hermès

comments(0) views(554)

Tons of Gorgeous, Rare Hermès Bags Just Arrived at Moda Operandi

Hermes

Hermes Bags Moda Operandi 1

By now, what I’m about to tell you is well known to anyone likely to find her way to this little Internet home of ours. Hermès pieces, especially the bags, can be incredibly difficult to find, and although the brand offers a cursory selection of products on its website, the really good stuff is hidden in the back rooms of boutiques and generally offered only to clientele with whom the store’s associates are already familiar. The Internet, in its eternal resourcefulness, has brought together Heritage Auctions and Moda Operandi to allow us to circumvent the whole thing.

Heritage Auctions has long been periodically offering a selection of its finest pre-owned and vintage bags through Moda Operandi, and this time around, we’re being treated to Hermès handbags, luggage, silks and other little highly covetable odds-and-ends. Birkins start at $18,500 and range up from there to include exotics and limited edition pieces, including an ivory alligator Birkin that will set you back a whopping $99,500.

Check out our favorite pieces from the trunkshow below or shop the full selection via Moda Operandi through August 18.

Tag: handbags Hermès

comments(0) views(556)

Powered by Designer Fashion Handbag sitemap